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The internet was first made by amateurs but has gone on to make
amateurs of us all: TikTok dancers, Wikipedia editors, Reddit
monitors; Insta-stars and X-warriors all work for free, and for the
corporations' profit. But when we are dependent on the platforms
in order to create, can we call such production art anymore? Are we
producers or users? Or are we just used?
In this brilliant philosophical history of the Internet, Joanna Walsh
looks at the key moments of our recent digital lives to understand
how the aesthetics of the internet were formed. She asks who owns
LOLcats? What is the relationship between selfies and autofiction?
Is Wikipedia the new commons? What kind of aesthetics are dark
academia or normcore? Can you copyright a sound loop on YouTube?
And why is AI art without an artist not art?
In these moments the old criteria is shattered: play becomes work,
joy is monetised, private creativity is policed by the corporations. The
platforms offer us a devil's bargain: they force us to pay through our
own creativity, which is then repurposed and turned into value.